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Scarlett Johansson 2016

Webster's dictionary defines the word charisma as 'Compelling attractiveness or charm that can inspire devotion in others.' It then goes on to offer a second definition of the word: 'A divinely conferred power or talent.'

Well then, I'm certainly glad we got that all cleared up.

For the handful of people who actually understand charisma - what it means, and more importantly, the unmistakable advantages it confers - one thing is certain:

What makes charisma so rare and elusive is that its very essence is rooted in a near-complete reversal of the way most of us are programmed to behave.

In this article, I've isolated six key qualities that make up charisma in all its forms.

First, I'll describe each key quality in its purest form. Then, I'll offer you specific insight on how you can apply the principles of each of these qualities of charismatic masters in your own life.


Quality #1: Charismatic People Have a Powerful, Other-Worldy Presence

Study charismatic masters as disparate as Marilyn Monroe and the Dalai Lama, and what you'll notice is that they all have this in common. A magnetic, almost other-worldly presence.

Now here's where the reversal of common patterns of behavior comes in. Most of us have been fooled into believing that presence is something we have.

It's not. Presence is something we give.

So what makes presence such an elusive quality in human beings? The answer is two-fold.

First, the human brain evolved over millions of years with one prime directive in mind - survival. That essentially means that our brains are hard-wired for distraction; Constantly scanning the environment for - and then locking onto - novel stimuli. After all, a few thousand years ago, those novel stimuli were often a warning that something was about to eat us.

Second, our society and culture encourage distraction. In their book 'Positioning' authors Al Ries and Jack Trout proclaim that 'we're living in history's first over-communicated society'.

That was in 1981 ... Decades before Facebook, Twitter and Smartphones!

With so much distraction in the environment, and a brain that's hard-wired to be highly distractable, is it any wonder why we feel so disconnected (even from the people sitting across the dinner table)?

Instant Charisma Tip: The very next time you‘re in a conversation, try to regularly check whether your mind is fully engaged or whether it is wandering elsewhere (including preparing your next sentence). Aim to bring yourself back to the present moment as often as you can by focusing on your toes for just a second, and then get back to focusing on the other person (This simple technique works wonders!).


Quality #2: Charismatic People are Externally Focused Most of the Time

This quality is an absolute pillar of charismatic masters. While the majority of us scramble throughout the rat-race of life trying to become the center of attention - constantly obsessed with the way we're perceived by others, the charismatic master overcomes this internally-focused sense of insecurity by becoming purely focused on others.

Charismatic masters make everyone feel like the most important person in the room.

In 5 years of researching charisma, one name would come up again and again whenever the topic of presence was raised - that of former President Bill Clinton.

It's been said that Clinton's charismatic presence - communicated primarily by his eye contact and body language - was so powerful that it made anyone he addressed feel like they were the only person in the room.

In her book, 'The Charisma Myth', Olivia Fox breaks down Clinton's style of 'Focus Charisma', noting the essential role that eye contact plays in conveying a powerful sense of magnetism.

When it comes to Charisma - The Eyes Have It

Eye contact is one of the main ways charismatic masters make you feel that you are the most important person in the room. Profound eye contact can communicate empathy and give an impression of thoughtfulness, wisdom, and intelligence. You simply cannot be charismatic without it.

Instant Charisma Tip: Two of the most common eye-contact issues people have are lack of eye contact due to shyness and lack of eye contact due to distraction. Either one can ruin your charisma potential, so practice holding eye contact with people longer. Start with your friends. Then start giving more eye contact to strangers. Do this for just a few weeks, and you'll have created a new habit that will skyrocket your magnetic potential.

Note: If you're a man meeting eyes with a woman, always try to let her look away before you do (This one will be very tough at first - but trust me - stick with it, and the rewards will be immense).


Quality #3: Charismatic People Are The World's Greatest Listeners

Charismatic masters - no matter their background - are bound by this simple pretext: They're the world's greatest listeners. And why would a modern charismatic be so adept at the lost art of listening?

Because believe it or not - listening is all it takes to show the other person they're important.

Always do at least 80% of the listening

Make a committed effort to listen at least 70-80% more than you speak. When you do speak, never offer advice unless you're asked. Listening shows you care a lot more than offering advice, because in most cases, offering advice ends up making the conversation about you, not them.

Only speak when you have something important to say - and always define 'important' as what matters to the other person, not to you.

Hold that thought - even if it kills you

Good listeners know never, ever to interrupt - not even if the impulse to do so comes from excitement about something the other person just said. No matter how congratulatory and warm your input, it will always result in their feeling at least a hint of resentment or frustration at not having been allowed to complete their sentence.

Instant Charisma Tip: Master listeners know one simple but extraordinarily effective trick that will make people feel truly listened to and understood: they pause before they answer. Considered a key tool in negotiation, pausing can also play a wonderful role in making people feel good about themselves when they‘re around you - it‘s an easy way to make people feel intelligent, interesting, and even impressive.


Quality #4: Charismatic People Express a Total Acceptance of Others

In his 2001 classic 'The Art of Seduction', Robert Greene uncovers some timeless secrets of Studio-Era Hollywood's most charismatic personalities. Not least of whom was the great Errol Flynn - who despite having been accused of endless debauchery and womanizing - still managed to maintain his saintly aura in the eyes of women the world over.

His secret, according to Greene, was his amoral outlook on life. This meant that Flynn accepted every woman in his life unconditionally and without judgement. In an era where women fell under constant scrutiny, this simple quality worked some serious magic in terms of making him magnetic to others.

Instant Charisma Tip: One simple way to guarantee that you're the kind of person that people love to be around is to become the kind of charismatic master who accepts everyone as they are.

This accomplishes two remarkable things: First, the people you meet will feel instantly bonded to you as their emotional shelter in an endlessly critical world. Second, your ability to accept others exactly as they are empowers you to have the kind of influence over others that they'd never be willing to offer to someone that makes them feel wrong.

It is a universal desire of all humans to be both unconditionally accepted and understood. Being a charismatic master means you become one of the rare people that allows others feel safe enough to be themselves.


Quality #5: Charismatic People Praise Others Early and Often

While I can't claim to have ever been a natural at the all around game of charisma, I can honestly lay claim to getting this one right. As an event planner/promoter in some of Chicago's busiest nightclubs, this was one of my best trade secrets.

(Discover my 'Instant Charisma' technique to become the most unforgettable person in the room here)

As body language expert Allan Pease noted, upon meeting someone for the first time, offering them a sincere compliment meant that they'd actually remember you as taller, thinner and younger!

This crazy but true statistic has been proven in numerous studies since, and yes - I still make it an automatic habit to offer sincere praise to everyone I meet. It's a virtually guaranteed means of always making an unforgettable first impression.

Instant Charisma Tip: You can dramatically increase your charisma IQ by learning the right way to give a compliment. You do this by simply observing what it is that they already want to be complimented on.


Quality #6: Charismatic People Have an Unwavering Sense of Purpose

One quality that can truly make someone magnetic is the genuine ability to detach one's self from the opinions of others. The only way a creature as socially-calibrated as a human being accomplishes such a feat is through an unwavering sense of purpose.

Charismatic masters carry around an unmistakable passion for life. 

Whether they are saviors or troublemakers, they radiate a passion that triggers powerful emotions in those around them. Even in seemingly negative emotions like anger, they make people feel compelled to join their cause. They also exude an obvious pleasure in life experiences, all the while inviting others to share in the experience they're having.

Instant Charisma Tip: You can enhance your charisma by sharing what you're truly passionate about with the people around you. People who are vision-inspired and purpose-driven are magnetic to others because they understand that while no one gives a damn about your goals, everyone is yearning to be part of a vision. 

Maximize Your Own Magnetic Potential: Practice Makes Perfect

Maximizing your own charismatic presence is going to come down to a delicate balance between being true to your own nature and stretching out of your usual comfort zones. As you practice cultivating these six qualities, they will gradually become a part of who you, eventually becoming what we at Charisma Inc. call your natural, effortless way of being in the world.

If you're ready to maximize your magnetic potential and learn the secrets of being truly influential with other people, click here to schedule a consultation with one of our executive coaches.